Marni for H&M caught my attention

Thursday, February 23, 2012

Marni for H&M cooperation really caught my attention and you will know why but let me talk a little bit about the cooperation .
“I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements”. Consuelo Castiglioni, Founder and Creative Director of Marni.

What caught my attention is that the collection feature this t-shirt
what so special about it that 25% of net proceeds from the sale will be directed toward the Red Cross in Japan to help with the ongoing damages and relief efforts in response to the earthquake last year.
this is really got me and am so supporting, the whole collection will be in stores form 8th of march in 260 stores worldwide and online.

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